Gain The Attention of Your Audience
Knowing your end user and what you hope to accomplish with this Web page for your end user must be the first order of business. Ask yourself the following questions:
- What is your attention-getter?
- How do people read a Web page?
- What do you want your audience to concentrate on?
- Does your background support your content and its organization?
Examples
Attention-Getter: Animation
This animation of a walking panda bear is appealing, yet simple. It makes you want to explore this site.
Jones & Jones, Architects and Landscape Architects
Reading Web Pages: Organization of Information
Sun's home page information design guides people's eyes to the well-organized
sections and subsections on their home page.
- Two large color photos of two well-known high-tech executives immediately capture a visitor's attention.
- Large key words carry a valuable message quickly scanned but noticed, nevertheless, by each reader.
- The color red immediately below the photos draws attention to the word "Webcast," a sure attention-getter.
- The small colorful links at the lower left help the audience quickly locate information inside the site, where more serious reading may take place.
- The text links are "chunked" for better information processing.