Provide Must-Read Content
Most people must continue to be life-long learners. Whether people are looking for digital cameras or wedding gifts, or they are going through a training class on protecting themselves from bioterrorism, they must feel the information is essential to their success and happiness. Ask yourself the following questions:
- Is this content necessary for the happiness and/or success of my end users?
- Is this information design going to maintain users' attention at my site?
- Is my information credible?
- How can I reward my audience for using my site?
Examples
Essential Content: Health
Even though bioterrorism is not something we think about all the time, we notice that sites like this are continuously being updated by the government. Resources/Links and Public Health Training Networkdescribe past and future Webcasts on this subject.
Bioterrorism, Center for Disease Control of the U.S. Government
Strategic Web Design: Expert's Site
This site provides links to resources concerning "strategic Web design."
According to Steve Krug, Lawrence Lee's site is updated daily with the latest
news on such topics as e-commerce, usability, and online journalism. Jakob
Nielsen had favorable comments about the writing style of Tomalak's Realm.
Jakob even went to far as to say it was one of his favorite sites on back
in December 13, 1999.