Focus The Attention of Your Audience
Now that you have captured the attention of your end users, you want to give them a reason to stay at your site, explore it, and bookmark it because your site answers their needs. Ask yourself the following questions:
- What kind of information is my audience looking for at this site?
- How should I present or lay out the information they expect?
- How can I help them understand and remember this information?
- How can I satisfy different levels of audience expertise?
Examples
Logical Organization: "Chunking" Information
Every page in Kodak's site provides small sections of logical and well-organized "chunks" of information to guide users in searching for, finding, and focusing on the most useful information to meet their photography needs. Their site makes it easy to remember how to search for, find, and read about the digital camera of your choice.
Layout of Information: Create a System Overview
Staple's uses top-level categories on their home page design to help people
drill down to the desired home or office product. They even show images of all
their products within each category.
- I did a search for notebooks.
- After entering my zipcode in the desired text field, I was presented with 765 search results for notebooks.
- However, I was pleaseantly surprised to find notebooks almost immediately.
- When I arrived at the notebooks and notepads page, I clicked on images.
- I found exactly what I needed in the images of different notebooks with their prices.